Hamburg, Germany-based shipping line Hapag-Lloyd has launched a fleet-wide dry container tracking product called Live Position.
It said that the facility meant that customers could now obtain full transparency on the location of their shipments – from the start of transportation until the arrival at the destination.
The company revealed that more than two-thirds of the dry container fleets have already been equipped with tracking devices. Installations continued globally, with the aim of including the last containers before Q3 2024.
Hapag-Lloyd COO Maximilian Rothkopf said that Live Position would “close the blind spots of global logistics, enabling real-time decision-making and risk mitigation for our customers, while allowing a more efficient steering of our fleet of boxes.”
Henrik Schilling, Head of Global Commercial Development, said that “we are currently working on feeding the tracking data into the customers’ operational systems via API. Another milestone for advancing the product will be the Estimated Time of Arrival (ETA) Prediction.”
Meanwhile, Hapag-Lloyd said on May 6th that it was continuing to avoid the Red Sea and Gulf of Aden, while noting that, as yet, the risk zone related to possible attacks by Iran-aligned Houthi militants had not spread to the Mediterranean Sea.
“What we are seeing is that the attacks in the Red Sea and the Gulf of Aden are moving further and further out to sea. That is why we are avoiding this area altogether,” the company said.